Brand Identity & Motion Design
MOTION & IDENTITY ASSETS
Contributed to visual identity refinement and motion development supporting internal initiatives, product positioning, and corporate brand evolution.
Year :
2023 – Present
Industry :
BPO / B2B Services
Client :
The Office Gurus
Scope :
Logo Development / Motion Design / Visual Identity Support
Problem :
As internal initiatives and product solutions evolved, several visual assets required stronger conceptual alignment with the company’s positioning around connection, empowerment, and technological innovation.
There was a need to translate abstract brand values into cohesive visual and motion expressions while maintaining corporate consistency.
Additionally, the corporate rebrand required motion adaptations capable of translating the new visual system into dynamic brand experiences across multiple touchpoints.
Solution :
I contributed to the development and motion execution of multiple brand assets across internal programs and product marketing initiatives.
InspireHer – Logo Identity Development
• Developed the final logo identity after previous proposals did not align with stakeholder expectations
• Defined the core visual mark representing empowerment and community
• Delivered the official logo adopted for internal programs, presentations, and event applications
Subsequently, supporting visual assets were developed to expand the identity across materials, while maintaining the integrity of the original logo mark.
GuruAssist – AI Logo Animation
• Conceptualized motion inspired by soundwave behavior to reflect AI-driven processing
• Designed waveform transitions evolving into structured, code-like character formation
• Animated the logo reveal to visually represent signal → processing → structured output
The animation translated artificial intelligence into a narrative of transformation and intelligence.
The Office Gurus – Corporate Rebrand Animation
• Developed a motion concept inspired by connection systems and molecular structures
• Animated node interactions using the updated brand color palette
• Designed progressive letter formation building the word “Gurus” through connected visual elements
The motion language reinforced the brand’s emphasis on connection and network strength.
Challenge :
Translating evolving brand values into motion and identity assets that respected corporate guidelines while introducing conceptual depth and visual coherence across product, internal, and corporate communications.
Summary :
These contributions strengthened motion consistency and identity clarity across product marketing and corporate initiatives, reinforcing brand cohesion through intentional animation, refined visual execution, and concept-driven storytelling.
More Projects
Brand Identity & Motion Design
MOTION & IDENTITY ASSETS
Contributed to visual identity refinement and motion development supporting internal initiatives, product positioning, and corporate brand evolution.
Year :
2023 – Present
Industry :
BPO / B2B Services
Client :
The Office Gurus
Scope :
Logo Development / Motion Design / Visual Identity Support
Problem :
As internal initiatives and product solutions evolved, several visual assets required stronger conceptual alignment with the company’s positioning around connection, empowerment, and technological innovation.
There was a need to translate abstract brand values into cohesive visual and motion expressions while maintaining corporate consistency.
Additionally, the corporate rebrand required motion adaptations capable of translating the new visual system into dynamic brand experiences across multiple touchpoints.
Solution :
I contributed to the development and motion execution of multiple brand assets across internal programs and product marketing initiatives.
InspireHer – Logo Identity Development
• Developed the final logo identity after previous proposals did not align with stakeholder expectations
• Defined the core visual mark representing empowerment and community
• Delivered the official logo adopted for internal programs, presentations, and event applications
Subsequently, supporting visual assets were developed to expand the identity across materials, while maintaining the integrity of the original logo mark.
GuruAssist – AI Logo Animation
• Conceptualized motion inspired by soundwave behavior to reflect AI-driven processing
• Designed waveform transitions evolving into structured, code-like character formation
• Animated the logo reveal to visually represent signal → processing → structured output
The animation translated artificial intelligence into a narrative of transformation and intelligence.
The Office Gurus – Corporate Rebrand Animation
• Developed a motion concept inspired by connection systems and molecular structures
• Animated node interactions using the updated brand color palette
• Designed progressive letter formation building the word “Gurus” through connected visual elements
The motion language reinforced the brand’s emphasis on connection and network strength.
Challenge :
Translating evolving brand values into motion and identity assets that respected corporate guidelines while introducing conceptual depth and visual coherence across product, internal, and corporate communications.
Summary :
These contributions strengthened motion consistency and identity clarity across product marketing and corporate initiatives, reinforcing brand cohesion through intentional animation, refined visual execution, and concept-driven storytelling.
More Projects
Brand Identity & Motion Design
MOTION & IDENTITY ASSETS
Contributed to visual identity refinement and motion development supporting internal initiatives, product positioning, and corporate brand evolution.
Year :
2023 – Present
Industry :
BPO / B2B Services
Client :
The Office Gurus
Scope :
Logo Development / Motion Design / Visual Identity Support
Problem :
As internal initiatives and product solutions evolved, several visual assets required stronger conceptual alignment with the company’s positioning around connection, empowerment, and technological innovation.
There was a need to translate abstract brand values into cohesive visual and motion expressions while maintaining corporate consistency.
Additionally, the corporate rebrand required motion adaptations capable of translating the new visual system into dynamic brand experiences across multiple touchpoints.
Solution :
I contributed to the development and motion execution of multiple brand assets across internal programs and product marketing initiatives.
InspireHer – Logo Identity Development
• Developed the final logo identity after previous proposals did not align with stakeholder expectations
• Defined the core visual mark representing empowerment and community
• Delivered the official logo adopted for internal programs, presentations, and event applications
Subsequently, supporting visual assets were developed to expand the identity across materials, while maintaining the integrity of the original logo mark.
GuruAssist – AI Logo Animation
• Conceptualized motion inspired by soundwave behavior to reflect AI-driven processing
• Designed waveform transitions evolving into structured, code-like character formation
• Animated the logo reveal to visually represent signal → processing → structured output
The animation translated artificial intelligence into a narrative of transformation and intelligence.
The Office Gurus – Corporate Rebrand Animation
• Developed a motion concept inspired by connection systems and molecular structures
• Animated node interactions using the updated brand color palette
• Designed progressive letter formation building the word “Gurus” through connected visual elements
The motion language reinforced the brand’s emphasis on connection and network strength.
Challenge :
Translating evolving brand values into motion and identity assets that respected corporate guidelines while introducing conceptual depth and visual coherence across product, internal, and corporate communications.
Summary :
These contributions strengthened motion consistency and identity clarity across product marketing and corporate initiatives, reinforcing brand cohesion through intentional animation, refined visual execution, and concept-driven storytelling.