About me
cinthya durán
Creative strategist and audiovisual producer specializing in structured B2B content systems. I focus on aligning video production, brand messaging, and marketing initiatives with clear business objectives.
Within The Office Gurus, I initiated and led the strategic shift of the YouTube channel toward a B2B-focused content model, integrating long-form, short-form, and executive positioning initiatives.
What I Do
I develop structured creative systems that connect brand, video content, and marketing initiatives — aligning execution with strategic objectives.
1. Video Strategy & Production
Long-form and short-form content development
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Creative Systems & Workflow
Structured content planning frameworks
Cross-functional collaboration (Marketing & Sales)
External agency coordination
Custom illustrations and icons
3. Brand & Campaign Development
Campaign creative direction
Visual identity support for internal initiatives
Animations and digital assets
Consistency across digital touchpoints
4. Research & Strategic Initiatives
Research-driven campaign development
Insight synthesis for communication strategy
Educational and social-impact initiatives
Cross-university collaborative projects
1. Video Strategy & Production
Long-form and short-form content development
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Creative Systems & Workflow
Structured content planning frameworks
Cross-functional collaboration (Marketing & Sales)
External agency coordination
Custom illustrations and icons
3. Brand & Campaign Development
Campaign creative direction
Visual identity support for internal initiatives
Animations and digital assets
Consistency across digital touchpoints
4. Research & Strategic Initiatives
Research-driven campaign development
Insight synthesis for communication strategy
Educational and social-impact initiatives
Cross-university collaborative projects
1. Video Strategy & Production
Long-form and short-form content development
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Creative Systems & Workflow
Structured content planning frameworks
Cross-functional collaboration (Marketing & Sales)
External agency coordination
Custom illustrations and icons
3. Brand & Campaign Development
Campaign creative direction
Visual identity support for internal initiatives
Animations and digital assets
Consistency across digital touchpoints
4. Research & Strategic Initiatives
Research-driven campaign development
Insight synthesis for communication strategy
Educational and social-impact initiatives
Cross-university collaborative projects
Professional Experience
From curious creator to full-time designer, my path has been shaped by a passion for crafting purposeful, user-centered digital experiences—blending storytelling, structure, and design into every project.
Marketing Analyst
The Office Gurus
2023 - Present
Marketing Analyst
The Office Gurus
2023 - Present
Marketing Analyst
The Office Gurus
2023 - Present
Head of Creative Strategy
org Arquitectura
2022–2023
Head of Creative Strategy
org Arquitectura
2022–2023
Head of Creative Strategy
org Arquitectura
2022–2023
Web & Strategy Manager
DesignLiving by org
2022–2023
Web & Strategy Manager
DesignLiving by org
2022–2023
Web & Strategy Manager
DesignLiving by org
2022–2023
Digital Strategy Assistant
EMH
2021 – 2022
Digital Strategy Assistant
EMH
2021 – 2022
Digital Strategy Assistant
EMH
2021 – 2022
My Tech Stack
I build with intention. Framer for fast, interactive web design. Figma for clean interfaces. Notion and X for content. Each tool supports how I think, design.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
Figma
Where I connect, share insights, and grow within the design and Framer community.
X
My go-to for UI/UX design—perfect for wireframing, prototyping, and collaborating in real time.
Spline
My tool for bringing 3D visuals into the web—perfect for adding playful, interactive depth to projects.
Lemon Squeezy
My trusted solution for managing payments and licensing digital products effortlessly.
Design with Strategy and Creativity
My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
About me
cinthya durán
Creative strategist and audiovisual producer specializing in structured B2B content systems. I focus on aligning video production, brand messaging, and marketing initiatives with clear business objectives.
Within The Office Gurus, I initiated and led the strategic shift of the YouTube channel toward a B2B-focused content model, integrating long-form, short-form, and executive positioning initiatives.
What I Do
I develop structured creative systems that connect brand, video content, and marketing initiatives — aligning execution with strategic objectives.
1. Video Strategy & Production
Long-form and short-form content development
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Creative Systems & Workflow
Structured content planning frameworks
Cross-functional collaboration (Marketing & Sales)
External agency coordination
Custom illustrations and icons
3. Brand & Campaign Development
Campaign creative direction
Visual identity support for internal initiatives
Animations and digital assets
Consistency across digital touchpoints
4. Research & Strategic Initiatives
Research-driven campaign development
Insight synthesis for communication strategy
Educational and social-impact initiatives
Cross-university collaborative projects
1. Video Strategy & Production
Long-form and short-form content development
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Creative Systems & Workflow
Structured content planning frameworks
Cross-functional collaboration (Marketing & Sales)
External agency coordination
Custom illustrations and icons
3. Brand & Campaign Development
Campaign creative direction
Visual identity support for internal initiatives
Animations and digital assets
Consistency across digital touchpoints
4. Research & Strategic Initiatives
Research-driven campaign development
Insight synthesis for communication strategy
Educational and social-impact initiatives
Cross-university collaborative projects
1. Video Strategy & Production
Long-form and short-form content development
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Creative Systems & Workflow
Structured content planning frameworks
Cross-functional collaboration (Marketing & Sales)
External agency coordination
Custom illustrations and icons
3. Brand & Campaign Development
Campaign creative direction
Visual identity support for internal initiatives
Animations and digital assets
Consistency across digital touchpoints
4. Research & Strategic Initiatives
Research-driven campaign development
Insight synthesis for communication strategy
Educational and social-impact initiatives
Cross-university collaborative projects
Professional Experience
From curious creator to full-time designer, my path has been shaped by a passion for crafting purposeful, user-centered digital experiences—blending storytelling, structure, and design into every project.
Marketing Analyst
The Office Gurus
2023 - Present
Marketing Analyst
The Office Gurus
2023 - Present
Marketing Analyst
The Office Gurus
2023 - Present
Head of Creative Strategy
org Arquitectura
2022–2023
Head of Creative Strategy
org Arquitectura
2022–2023
Head of Creative Strategy
org Arquitectura
2022–2023
Web & Strategy Manager
DesignLiving by org
2022–2023
Web & Strategy Manager
DesignLiving by org
2022–2023
Web & Strategy Manager
DesignLiving by org
2022–2023
Digital Strategy Assistant
EMH
2021 – 2022
Digital Strategy Assistant
EMH
2021 – 2022
Digital Strategy Assistant
EMH
2021 – 2022
My Tech Stack
I build with intention. Framer for fast, interactive web design. Figma for clean interfaces. Notion and X for content. Each tool supports how I think, design.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
Figma
Where I connect, share insights, and grow within the design and Framer community.
X
My go-to for UI/UX design—perfect for wireframing, prototyping, and collaborating in real time.
Spline
My tool for bringing 3D visuals into the web—perfect for adding playful, interactive depth to projects.
Lemon Squeezy
My trusted solution for managing payments and licensing digital products effortlessly.
Design with Strategy and Creativity
My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
About me
cinthya durán
Creative strategist and audiovisual producer specializing in structured B2B content systems. I focus on aligning video production, brand messaging, and marketing initiatives with clear business objectives.
Within The Office Gurus, I initiated and led the strategic shift of the YouTube channel toward a B2B-focused content model, integrating long-form, short-form, and executive positioning initiatives.
What I Do
I develop structured creative systems that connect brand, video content, and marketing initiatives — aligning execution with strategic objectives.
1. Video Strategy & Production
Long-form and short-form content development
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Creative Systems & Workflow
Structured content planning frameworks
Cross-functional collaboration (Marketing & Sales)
External agency coordination
Custom illustrations and icons
3. Brand & Campaign Development
Campaign creative direction
Visual identity support for internal initiatives
Animations and digital assets
Consistency across digital touchpoints
4. Research & Strategic Initiatives
Research-driven campaign development
Insight synthesis for communication strategy
Educational and social-impact initiatives
Cross-university collaborative projects
1. Video Strategy & Production
Long-form and short-form content development
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Creative Systems & Workflow
Structured content planning frameworks
Cross-functional collaboration (Marketing & Sales)
External agency coordination
Custom illustrations and icons
3. Brand & Campaign Development
Campaign creative direction
Visual identity support for internal initiatives
Animations and digital assets
Consistency across digital touchpoints
4. Research & Strategic Initiatives
Research-driven campaign development
Insight synthesis for communication strategy
Educational and social-impact initiatives
Cross-university collaborative projects
1. Video Strategy & Production
Long-form and short-form content development
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Creative Systems & Workflow
Structured content planning frameworks
Cross-functional collaboration (Marketing & Sales)
External agency coordination
Custom illustrations and icons
3. Brand & Campaign Development
Campaign creative direction
Visual identity support for internal initiatives
Animations and digital assets
Consistency across digital touchpoints
4. Research & Strategic Initiatives
Research-driven campaign development
Insight synthesis for communication strategy
Educational and social-impact initiatives
Cross-university collaborative projects
Professional Experience
From curious creator to full-time designer, my path has been shaped by a passion for crafting purposeful, user-centered digital experiences—blending storytelling, structure, and design into every project.
Marketing Analyst
The Office Gurus
2023 - Present
Marketing Analyst
The Office Gurus
2023 - Present
Marketing Analyst
The Office Gurus
2023 - Present
Head of Creative Strategy
org Arquitectura
2022–2023
Head of Creative Strategy
org Arquitectura
2022–2023
Head of Creative Strategy
org Arquitectura
2022–2023
Web & Strategy Manager
DesignLiving by org
2022–2023
Web & Strategy Manager
DesignLiving by org
2022–2023
Web & Strategy Manager
DesignLiving by org
2022–2023
Digital Strategy Assistant
EMH
2021 – 2022
Digital Strategy Assistant
EMH
2021 – 2022
Digital Strategy Assistant
EMH
2021 – 2022
My Tech Stack
I build with intention. Framer for fast, interactive web design. Figma for clean interfaces. Notion and X for content. Each tool supports how I think, design.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
Figma
Where I connect, share insights, and grow within the design and Framer community.
X
My go-to for UI/UX design—perfect for wireframing, prototyping, and collaborating in real time.
Spline
My tool for bringing 3D visuals into the web—perfect for adding playful, interactive depth to projects.
Lemon Squeezy
My trusted solution for managing payments and licensing digital products effortlessly.
Design with Strategy and Creativity
My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.