B2B Content Strategy
B2B VIDEO & SALES CONTENT SYSTEM
Initiated and led the structured B2B content direction for the YouTube channel, aligning video strategy with marketing and sales objectives.
Year :
2024–Present
Industry :
BPO / Customer Experience
Client :
The Office Gurus
Scope :
Strategy, Production & Workflow Design
Problem :
The YouTube channel previously focused on B2C-oriented visibility and lacked a clearly defined B2B positioning aligned with sales enablement and executive messaging. Content production operated without a structured system connecting long-form and short-form formats.
Solution :
A structured B2B content framework was developed to align marketing visibility, sales initiatives, and leadership positioning. The approach integrated consistent long-form production with short-form adaptations, supported by standardized scripting and production workflows.
Implemented:
• Long-form thought leadership videos
• Short-form repurposed content strategy
• Executive-focused video series
• Monthly production cadence system
• Cross-functional collaboration with marketing and sales
Challenge :
Scaling production while maintaining strategic coherence across marketing and sales stakeholders required workflow standardization, clear scripting processes, and efficient post-production systems.
Summary :
This initiative transformed isolated video production into a structured B2B content system. By integrating strategy, production, and workflow design, the channel established a scalable model supporting marketing visibility and sales enablement.
More Projects
B2B Content Strategy
B2B VIDEO & SALES CONTENT SYSTEM
Initiated and led the structured B2B content direction for the YouTube channel, aligning video strategy with marketing and sales objectives.
Year :
2024–Present
Industry :
BPO / Customer Experience
Client :
The Office Gurus
Scope :
Strategy, Production & Workflow Design
Problem :
The YouTube channel previously focused on B2C-oriented visibility and lacked a clearly defined B2B positioning aligned with sales enablement and executive messaging. Content production operated without a structured system connecting long-form and short-form formats.
Solution :
A structured B2B content framework was developed to align marketing visibility, sales initiatives, and leadership positioning. The approach integrated consistent long-form production with short-form adaptations, supported by standardized scripting and production workflows.
Implemented:
• Long-form thought leadership videos
• Short-form repurposed content strategy
• Executive-focused video series
• Monthly production cadence system
• Cross-functional collaboration with marketing and sales
Challenge :
Scaling production while maintaining strategic coherence across marketing and sales stakeholders required workflow standardization, clear scripting processes, and efficient post-production systems.
Summary :
This initiative transformed isolated video production into a structured B2B content system. By integrating strategy, production, and workflow design, the channel established a scalable model supporting marketing visibility and sales enablement.
More Projects
B2B Content Strategy
B2B VIDEO & SALES CONTENT SYSTEM
Initiated and led the structured B2B content direction for the YouTube channel, aligning video strategy with marketing and sales objectives.
Year :
2024–Present
Industry :
BPO / Customer Experience
Client :
The Office Gurus
Scope :
Strategy, Production & Workflow Design
Problem :
The YouTube channel previously focused on B2C-oriented visibility and lacked a clearly defined B2B positioning aligned with sales enablement and executive messaging. Content production operated without a structured system connecting long-form and short-form formats.
Solution :
A structured B2B content framework was developed to align marketing visibility, sales initiatives, and leadership positioning. The approach integrated consistent long-form production with short-form adaptations, supported by standardized scripting and production workflows.
Implemented:
• Long-form thought leadership videos
• Short-form repurposed content strategy
• Executive-focused video series
• Monthly production cadence system
• Cross-functional collaboration with marketing and sales
Challenge :
Scaling production while maintaining strategic coherence across marketing and sales stakeholders required workflow standardization, clear scripting processes, and efficient post-production systems.
Summary :
This initiative transformed isolated video production into a structured B2B content system. By integrating strategy, production, and workflow design, the channel established a scalable model supporting marketing visibility and sales enablement.